FREITAG, a company that was previously celebrated "for crafting storage solutions from truck tarps," has now expanded its range with a fashion line that creatively makes use of flax hemp.
In doing so, the company ensures that these pieces are completely biodegradable -- making for a great clothing option for those looking to lessen their strain on the environment. The collection, dubbed 'OPAQUE BUT STILL TRANSPARENT,' also includes a series of "broken twill denim pieces." The company makes its environmental efforts clear by included phrases like "Waste nothing but time" on the inside of pockets, or "Exit through the compost" on shirts.
Another image that FREITAG includes in its editorial is one of two models wearing flax hemp clothing with the message "Grown in Europe made by grown-ups" sprawled over them. In doing so, the company illustrates to consumers how it's making ethical decisions and influences others to do the same.
Flax Hemp Apparel
FREITAG's Fashion Line Includes 100% Biodegradable Clothing in Unisex Styles
Trend Themes
1. Biodegradable Fashion - Opportunity to develop fashion lines that are made from sustainable materials and can easily biodegrade.
2. Ethical Slogans - Opportunity to incorporate ethical and environmentally conscious messaging into clothing designs and marketing strategies.
3. Flax Hemp Clothing - Opportunity to create clothing collections using flax hemp, a sustainable and eco-friendly material.
Industry Implications
1. Fashion - Fashion industry can explore the development and production of sustainable and biodegradable clothing lines.
2. Sustainability - Opportunity for sustainability-focused industries to invest in the production of eco-friendly and ethically-made fashion.
3. Textiles - Textile industry can explore the use of flax hemp as a viable alternative material in clothing manufacturing.