In an effort to replicate the success of its Nashville Hot Chicken, KFC is introducing a new regional creation that is inspired by the flavors of Georgia and South Carolina. Similar to the chain's Tennessee-themed creation, the dish gives consumers a whole new way to enjoy the chain's famous fried chicken.
The new Georgia Gold Honey Mustard BBQ Chicken is a regional dish inspired by the flavors of Georgia and South Carolina. While North Carolina is known its distinct vinegar-based BBQ, the new Georgia Gold sauce boasts the sweet and tangy taste of honey mustard. As KFC's chief marketing officer Kevin Hochman explains, "The crispy and tangy flavor profile of Georgia Gold is like a grown-up honey mustard – sweet with attitude."
KFC's new fried chicken dish demonstrates the growing demand for new food products that appeal to regional taste preferences.
Sweet BBQ Chicken Tenders
KFC's Newest Dish is Inspired by the Regional Flavors of Georgia
Trend Themes
1. Regional-inspired Food - Creating new dishes inspired by regional flavors can cater to specific taste preferences and attract customers.
2. Unique Sauce Flavors - Introducing unique sauce flavors, like the sweet and tangy taste of honey mustard, can offer consumers a new and exciting culinary experience.
3. Crispy and Tangy Profiles - Developing dishes with crispy and tangy flavor profiles, such as the Georgia Gold sauce, can provide a distinctive twist on classic favorites.
Industry Implications
1. Fast Food - Fast food chains can capitalize on regional-inspired dishes to attract a broader customer base and increase sales.
2. Restaurant Chains - Restaurant chains can explore unique sauce flavors to create signature dishes and differentiate themselves from competitors.
3. Food Manufacturing - Food manufacturers can develop crispy and tangy products to meet the growing demand for innovative and flavorful food options.