Condom brand Durex recently released a tweet on its global Twitter account that showcases a new upcoming flavored contraceptive inspired by the iOS eggplant emoji. The tweet showcased a photograph of the alleged condom packaging that highlighted an eggplant depicted on the box with the description, "eggplant flavored condoms." The new variety is rumored to be a hoax by the brand, that released the statement with the hashtag #CondomEmoji.
The eggplant iOS emoticon is often referenced as a phallic symbol, which is what spawned Durex drawing upon the emoji for a new flavor inspiration. The contraceptives are available in a package of 12 and contain a distinctive legume taste inspired by the vegetable. Since the release of the initial tweet, Durex has released another stating it was all a clever marketing rouse.
Vegetable-Flavored Contraceptives
The Durex Eggplant Condoms Parody the iOS Emoji
Trend Themes
1. Flavored Contraceptives - The trend of creating condoms with unique flavors, such as vegetable-inspired ones, opens up opportunities for brands to tap into the growing demand for novelty and experiential products in the sexual wellness industry.
2. Emoji-inspired Marketing - The trend of brands leveraging popular emojis, like the eggplant, in their marketing strategies offers disruptive innovation opportunities to create playful and attention-grabbing campaigns that resonate with younger consumers.
3. Hoax Marketing - The trend of brands creating viral hoaxes, like the rumoured eggplant-flavored condoms, presents an opportunity for companies to generate buzz and engage with their audience by capitalizing on social media trends.
Industry Implications
1. Contraceptives - The contraceptive industry can explore creative ways to develop unique flavors and characteristics in their products, catering to consumers' desire for variety and novelty in their sexual experiences.
2. Sexual Wellness - The sexual wellness industry can benefit from incorporating innovative and playful elements, such as emoji-inspired products and marketing campaigns, to appeal to younger demographics and promote open conversations about sexual health.
3. Marketing and Advertising - The marketing and advertising industry can explore the potential of using viral hoaxes to create buzz around brands, generate engagement on social media platforms, and create memorable campaigns that resonate with consumers.