For the Flaunt issue 111 editorial entitled 'Upper Cuts,' photographer Nicholas Wagner shot the male models in an urban atmosphere where fashion and emotion are well-mixed. Dressed in Burberry Prorsum and Giorgio Armani, the models' aggressive behavior emanates social relationships and an alpha male-dominated society.
The models in Flaunt issue 111 are Emil Dostovic, Jacob Furgerson and Michael Van Meurs, whom all played important roles in this shoot by promoting the latest fall fashions.
Implications - This recent fascination of brotherly love is one that has greatly influenced modern consumers. Businesses that are looking for a different angle or more relatable approach to attracting more consumers can tap into a current social phenomena to connect to their consumers. Consumers greatly appreciate companies that stay on top of what is current, and it allows them to better relate to the brand.
Fashionable Brotography
The Flaunt issue 111 Editorial is Emotive and Fun
Trend Themes
1. Brotherly Love Fashion - An increasing societal interest in brotherhood and male camaraderie is driving a trend towards fashion shoots featuring multiple male models.
2. Emotional Fashion Photography - Fashion photography is evolving to include more emotions and storytelling, creating new opportunities for photographers and brands to connect with audiences.
3. Alpha Male Aesthetics - With the rise of alpha male culture, fashion brands are incorporating aggressive and masculine aesthetics in their designs and campaigns.
Industry Implications
1. Fashion - Brands can take advantage of this trend by featuring multiple male models and incorporating emotional storytelling in their fashion campaigns.
2. Photography - Photographers can seize the opportunity to increase the emotional impact of their fashion shoots and create more meaningful stories.
3. Marketing and Advertising - Marketing and advertising professionals can leverage the trend towards brotherhood and alpha male culture to create more impactful and relatable campaigns.