Even though the art of photography allows people to play with reality, many photographers still stick to what they know; the photo series titled 'Flat Landscapes' by Lauren Hillebrandt shows that simple tweaks are all that is needed to have a little fun with the art form. Her still-life shots rely on the most basic ideas of optical illusion to create images that bend reality ever so slightly.
Flat Landscapes by Lauren Hillebrandt forces ordinary objects such as bananas and branches to become sculptures, thus losing their original purpose. According to the Netherlands-based artist, her craving for "absurdism" makes her reject society's belief that "perfection goes hand in hand with photography" by ignoring this "pretension and remain[ing] at a point where [she] can create everything in front of the camera."
Quirky Illusion Captures
'Flat Landscapes' by Lauren Hillebrandt Focuses on 'Absurdisms'
Trend Themes
1. Optical Illusion Photography - There is a growing trend in photography to experiment with optical illusions, creating images that bend reality and challenge viewer perceptions.
2. Still-life Sculptures - Artists are exploring the concept of turning ordinary objects into sculptures, blurring the line between functionality and artistic expression.
3. Rejecting Perfection - Artists are embracing imperfections and absurdism in photography, rejecting the notion that photography needs to be perfect and instead creating images that challenge traditional norms.
Industry Implications
1. Fine Art Photography - Fine art photographers can leverage optical illusion techniques to create unique and thought-provoking images that stand out in a saturated market.
2. Home Decor - The trend of still-life sculptures can offer new and creative possibilities for home decor design, as functional objects are transformed into artistic pieces that add aesthetic value to living spaces.
3. Advertising and Marketing - Incorporating elements of absurdism and rejecting perfection in photography can bring a refreshing and attention-grabbing approach to advertising and marketing campaigns, capturing viewer attention and challenging traditional visual conventions.