Doritos created a new humorous ad to promote its 'Flamin' Hot Limón' chips. The ad aired during the Grammy Awards, and it depicted Post Malone changing his name to Post Limón, as well as getting a Doritos face tattoo and engaging in other activities promoting Doritos' Flamin' Hot Limón chips. When the ad launched Post Malone also changed his social media accounts to Post Limón.
The new ad leverages both humor and celebrity recognition, which could combine to connect with consumers. Additionally, the band has a history of working with hip hop artists to promote its products, and last year Doritos launched a Super Bowl ad with Chance the Rapper and the Backstreet boys. The brand also worked with Busta Rhymes on another ad for the Super Bowl. It is clear that Doritos is not just aligning itself with individual artists, but with an entire genre of music.
Humorous Celebrity Snack Ads
The New Doritos Flamin' Hot Limón Chips Ad Features Post Malone
Trend Themes
1. Celebrity-endorsed Snack Advertising - Brands can leverage the popularity of celebrities in ads to better connect with consumers.
2. Humorous Advertising Campaigns - Using humor in ads can be a successful strategy for brands to make a lasting impression on consumers.
3. Music Genre-specific Product Promotion - Brands can align themselves with specific music genres to target a specific audience and gain more exposure.
Industry Implications
1. Snack Food Industry - Companies in the snack food industry can use celebrity endorsements and humorous ads to stand out in a crowded market.
2. Advertising Industry - Humorous ads and celebrity endorsements can be effective tools for companies in the advertising industry to create successful campaigns and increase client satisfaction.
3. Music Industry - Brands can collaborate with artists in specific music genres to promote their products, providing opportunities for growth in the music industry.