Although McDonald's is the official sponsor of the London 2012 Olympic Games, Burger King is trying to divert consumers to its own restaurants during the event with a special 'Flame Grilled Painting,' a work by artist Damien Hirst that has been reinterpreted with a fast food theme.
The Flame Grilled Painting, presented at Burger King's 'Flameship' store in Leicester Square, is titled 'Beautiful Psychedelic Gherkin Exploding Tomato Sauce All Over Your Face, Flame Grilled Painting, 2003.' The painting is an abstract piece that applies Hirst's renowned "spin" painting technique and features a medley of blue, yellow and black colors on a round, 2-meter-diameter canvas.
Hirst's Flame Grilled Painting aims to give the store a dash of artistic flair and is currently on display until the end of the year.
Fast Food Art Galleries
Burger King Partners with Damien Hirst on 'Flame Grilled Painting'
Trend Themes
1. Fast Food Art - Fast food chains partnering with artists to create art galleries in restaurants.
2. Pop Culture Art - Artists using pop culture references to create unique pieces.
3. Interactive Art Displays - Creating interactive and immersive art experiences within restaurant settings.
Industry Implications
1. Fast Food - Fast food chains innovating their brick and mortar stores with art activations to attract customers.
2. Art - Artists collaborating with brands to create unique and unconventional art pieces for commercial spaces.
3. Marketing - Marketing companies finding new and innovative ways to promote products and services through unique activations.