The Fjallraven 'Numbers' collection has been distributed to the public on behalf of the Swedish label. Fjallraven has vacillated between style and functionality, always with a sustained interest in quality and the outdoors. This series crosses these two very lines with a set of clothing and durable bags.
The Fall/Winter 2012 Numbers series is made to suite a variety of temperatures. Shifting climates will benefit from the jackets, ski pants and totes as the pieces are deliberately trans-seasonal, crucial to treks and adventures carried out at any point in the year.
Described on the brand's site as 'a collection of garments with exceptionally long lifespans and low environmental impact,' Numbers will gain attention from its Swedish client base and from all those who plan on charting upon extreme excursions this season.
Exclusive Exploration Apparel
The Fjallraven 'Numbers' Fall/Winter 2012 Collection is Sturdy
Trend Themes
1. Trans-seasonal Clothing - The Fjallraven 'Numbers' Fall/Winter 2012 Collection features trans-seasonal clothing pieces, presenting opportunities for other brands to explore and create collections with such utility.
2. Sustainability and Durability in Outdoor Apparel - The Fjallraven 'Numbers' collection has sustainability and low environmental impact as a selling point, thereby creating opportunities for other outdoor apparel brands to develop innovative and eco-friendly materials in their products.
3. Functional Bags - The Fjallraven 'Numbers' collection features durable bags and totes, indicating an opportunity for fashion brands to explore functional bags as a fashion item that’s both durable and stylish.
Industry Implications
1. Outdoor Apparel Industry - The sustainability, durability, and trans-seasonality of the Fjallraven 'Numbers' collection present a disruptive innovation opportunity for outdoor apparel brands to create eco-friendly and versatile collections.
2. Fashion Industry - The functional and durable bags featured in the Fjallraven 'Numbers' collection present an innovation opportunity for fashion brands to explore products with utility, durability, and style combined.
3. Materials Manufacturing Industry - The eco-friendly selling point of the Fjallraven 'Numbers' collection could inspire and inform innovation in the materials manufacturing industry, creating opportunities for the development and use of more sustainable and eco-conscious materials.