Washington-based graphic designer Lindsay Thompson created this Fjallraven holiday campaign for the quality-focused outdoor brand. Fusing style with function, Fjallraven's range has recently become a hit among young urbanites and avid travelers who consider its lightweight and colorful backpacks a must-have.
Resembling a Pinterest mood board, the layout of this digital campaign consists of clothing staples, outerwear and heavy duty backpacks that are curated into a digitized gift guide that e-shop visitors can conveniently access.
Borrowing from the social media layouts of platforms like Pinterest and Instagram, this Fjallraven holiday campaign illustrates the outdoor brand's transition into a more fashion-focused retail space. While known for its heavy-duty outerwear and backpacks, the company has recently evolved to feature more versatile and style-conscious clothing and accessory picks.
Mood Board Outerwear Campaigns
This Fjallraven Holiday Campaign Features a Pinterest-Themed Layout
Trend Themes
1. Fashion-forward Outdoor Gear - Outdoor brands can create more fashion-focused campaigns and collections to target a younger, urban demographic.
2. Social Media-inspired Campaigns - Brands can draw inspiration from popular social media platforms to create engaging and visually appealing campaigns.
3. Digitized Gift Guides - Online retailers can create mood board-style gift guides to make shopping more convenient for customers.
Industry Implications
1. Outdoor Gear and Apparel - Outdoor brands can evolve to be more versatile and style-conscious, and use digital platforms like social media to reach a younger audience.
2. E-commerce - Online retailers can use mood board-inspired digital campaigns and gift guides to create a more visually engaging shopping experience.
3. Graphic Design - Brands and businesses can hire graphic designers to create visually stunning campaigns that draw inspiration from popular social media platforms like Pinterest.