Coors Light's latest innovative 'Fix Tixflation' campaign addresses the issue of overpriced concert tickets by retrieving them from verified resellers and redistributing them to Canadian music enthusiasts nationwide. This will be accomplished through "ticket contest drops for some of Canada's most eagerly awaited music events, including performances by Niall Horan, The Rolling Stones, Missy Elliot, etc."
The campaign encompasses various promotional strategies, including "in-store promotions, a VIP Osheaga giveaway, strategic paid media placements, paid influencer partnerships, and engaging brand social content." This initiative positions the brand as a champion for fair access to cultural events, and by retrieving overpriced and in-demand concert tickets from verified resellers and redistributing them to fans, Coors Light ensures that more Canadian music lovers can attend highly anticipated events.
Overall, Coors Light's Fix Tixflation campaign not only makes concerts more accessible and affordable by supporting local festivals but also fosters a deeper connection between the brand and its consumers.