GoodLife has released a series of commercials for the gym's new humanized fitness ads. The ingenious marketing campaign is built on the everyday struggles of busy people attempting to make time for the a workout. The campaign has an accompanying hashtag #makeithappen for those who identify with ad's message.
The main video is part of a series of commercials in the campaign and display real people's tweets, along with a background of busy city streets and dark neighborhoods. The tweets often describe people's complaints about the lack of time or energy for the gym, as well as others' motivation after a busy day.
The end of the commercial is a shot of a GoodLife location with tweets celebrating the workout they just completed. The campaign is available on YouTube, but will also appear on the brand's social media platforms.
Humanized Fitness Ads
GoodLife's 'The Struggle is Real' Campaign Uses Real People's Tweets
Trend Themes
1. Humanized Fitness Ads - Opportunity for fitness brands to create relatable and authentic advertisements that resonate with busy individuals struggling to find time for workouts.
2. Real People's Tweets - Utilizing real people's tweets in marketing campaigns allows for a genuine connection with the target audience and a sense of community.
3. #makeithappen - The use of a dedicated hashtag like #MakeItHappen encourages social media engagement and promotes a sense of empowerment and commitment to fitness goals.
Industry Implications
1. Fitness - The fitness industry can leverage humanized and relatable advertising to attract new customers who struggle with time constraints.
2. Marketing and Advertising - The marketing and advertising industry can explore the use of real people's tweets to create authentic and relatable campaigns for various clients.
3. Social Media - Social media platforms can utilize the power of dedicated hashtags like #MakeItHappen to drive engagement, build communities, and foster a sense of achievement.