If you're someone who has a desk job and spends your day hunched over a keyboard, straining your eyes at a computer screen, these fitness ads should resonate with you. Spending prolonged periods of time at your desk is not only unnatural, it can be downright uncomfortable too and have serious effects on your health.
These health and wellness ads for Energy Health Clubs show just how bent out of shape you can become while sitting at a desk. One of the ads turns a woman into a chair shape, while another guy is looking quite table-like. The ads ask if you can relate to "9 to 5 stiffness" and cleverly suggest its services as a "24 x 7 x 365" solution to cranky backs and stiff necks.
Angular Posture Ads
Energy Health Club's Fitness Ad Wants to Undo Poor Work Posture
Trend Themes
1. Posture Correcting Devices - These ads highlight the need for products that can help correct the posture of people who spend prolonged periods of time sitting at their desks.
2. Corporate Wellness Programs - Employers may want to invest in wellness programs that target the effects of prolonged desk work on employees' health and wellbeing.
3. Virtual Fitness Classes - With the rise of remote work, there is a need for online fitness classes that cater to people with desk jobs and promote healthy habits.
Industry Implications
1. Fitness - These ads are targeted towards health and fitness clubs, which can position themselves as a solution to the negative effects of desk work on the body.
2. Workplace Health - Companies can invest in workplace health initiatives or partner with wellness providers to address the issue of prolonged desk work on employees' health.
3. Digital Fitness - Digital fitness platforms can introduce classes and programs designed specifically for desk workers to help them maintain good physical health.