Sizing is a major barrier that prevents people from having confidence in their online orders, but AI advancements like True Fit's Fit Hub are providing more accurate size recommendations to enhance the overall shopping experience and reduce returns.
This newly launched innovation joins True Fit's award-winning size and fit personalization platform and it uses generative AI to summarize and consolidate fit and size information from personal size recommendations, product reviews, sales and returns, size charts and product descriptions. With GenAI, sizing and fit information is available in one easy-to-view location on a retailer's site, saving shoppers from having to sift through the different data points themselves. With this GenAI innovation, shoppers will know when to order their usual size, or when to size up or down.