Paper and packaging company Antalis and Brief Cases recently announced the winners of the Smart Luxury Packaging – Cosmetics Brief competition held with Norwich University of the Arts, and the winner is a packaging concept that includes fish scale plastic. The winning design by student Lily Tye, Dip, is a concept for a swimming-inspired brand with pool-friendly cosmetics that are sustainably bottled. The challenge was for students to design packaging for a fictitious, high-end start-up focused on enhancing the unboxing experience. The branding for Dip is bold, complete with typographic elements, classic black and white schemes, copper-colored accents and elements that resemble drips.
For winning the competition, Tye will get to see their design produced by Antalis and exhibited at the upcoming Packaging Innovations event this year in London.
Fish Scale Packaging Concepts
This Packaging Concept Features Fish Scale Plastic
Trend Themes
1. Sustainable Packaging - The use of fish scale plastic for packaging in the cosmetic industry showcases an opportunity for sustainable and eco-friendly packaging solutions.
2. Pool-friendly Cosmetics - The swimming-inspired brand provides an opportunity for pool-friendly cosmetic products, addressing a specific consumer need.
3. Enhanced Unboxing Experience - Designing packaging to enhance the unboxing experience presents an opportunity for companies to differentiate themselves and create brand loyalty.
Industry Implications
1. Cosmetics - The use of sustainable fish scale plastic for packaging in the cosmetics industry presents disruptive innovation opportunities for more environmentally friendly packaging solutions.
2. Packaging - The challenge to design packaging that enhances the unboxing experience highlights opportunities for innovation in the packaging industry to increase the perceived value of products.
3. Printing - Collaboration between printing and packaging companies can create new opportunities to explore sustainable and innovative packaging solutions for a variety of industries.