The simple act of shaving serves as a powerful catalyst for self expression and gender identity in First Shave -- a short documentary that follows Samson Brown, a Toronto-based trans advocate as he shaves for the first time following his transition.
In a tender moment caught on film, Brown's father teaches his son how to shave, informing him that shaving "is about being confident." The Gillette-made short feature aligns with the brand's message of inclusivity, furthering the global conversation from January which aimed to redefine masculinity. The brief but powerful story aligns Gillette's ethos with that of acceptance, and love as the closing tagline boasts, "Whenever, wherever, however it happens – your first shave is special."
Powerful First Shave Films
Gillette's 'First Shave' Follows a Trans Man's Shaving Journey
Trend Themes
1. Transgender Representation in Brand Campaigns - Brands have an opportunity to showcase diversity and inclusivity by representing transgender individuals in their marketing campaigns.
2. Gender Identity and Personal Care - The personal care industry can provide innovative and supportive products for individuals exploring their gender identity and expression.
3. Emotional Advertising - Story-driven advertising can create more impactful and memorable marketing campaigns that resonate with consumers on a deeper level.
Industry Implications
1. Personal Care - The personal care industry can develop gender-neutral and supportive products specifically designed for transgender individuals.
2. Marketing and Advertising - Brands can create more inclusive campaigns that represent and celebrate the diverse identities of their consumers.
3. Documentary Filmmaking - Filmmakers can use documentaries to tell emotional and impactful stories that foster understanding and acceptance towards underrepresented communities.