New Era is a hat manufacturing company that has been around for nearly a century and so it’s only fitting that their latest 'First Changes Everything' ad campaign sees this iconic headwear company using their rich brand history to craft a wonderfully composed, art house commercial.
When most people think of hats today, they probably imagine that it’s teenagers and young adults running around in parks or riding skateboards who typically don this type of headwear. But the fact of the matter is that hats, and specifically New Era’s classic ball cap design, have been important staples of the North American ethos for quite sometime.
In this black and white commercial, New Era embarks on its First Changes Everything campaign that evokes the deeply ingrained history of caps in our society while also showing the hardworking hundreds who continue to sport them today.
Nostalgic Hat Commercials
New Era’s ‘First Changes Everything’ Ad Blends Culture
Trend Themes
1. Nostalgia Marketing - Businesses can leverage their rich brand history to create emotionally evocative marketing campaigns that resonate with customers.
2. Art House Commercials - Captivating and visually stunning commercials that showcase a brand's identity and values can leave a lasting impression on consumers.
3. Millennials and Nostalgia - With the rise of younger generations seeking to connect with fond memories of the past, companies can create marketing campaigns that appeal to their nostalgic sensibilities.
Industry Implications
1. Fashion - Fashion brands with a rich history can leverage nostalgia marketing to connect with customers and differentiate themselves in a crowded market.
2. Advertising - Advertising agencies can explore the use of art house commercials to create unique and compelling ads that stand out from traditional marketing.
3. Retail - Retailers can use nostalgia marketing to tap into the emotional connection customers have with certain products or brands, driving sales and building brand loyalty.