Brilliant idea here from Cleveland, Ohio. They got various artists to paint fire hydrants as part of a project called 'Sparx in the City' and I think the results totally rock. I'd love to see more projects like this!
Sparx in the City is an organisation which sponsors downtown arts events with the aim of stimulating street life and economic activity.
Blooming brilliant all around.
Implications - Consumers respond well to grassroots projects that involve their city because it reinvigorates something that is already personal and familiar to them. Companies looking to garner similar consumer empathy and passion should look to freshen up commonplace items which the general public is frequently exposed to.
Fire Hydrant Canvases
The 'Sparx In The City' Project
Trend Themes
1. Grassroots Art Projects - Creating grassroots art projects involving the community to generate consumer empathy and passion.
2. Public Space Art Installations - Increasing popularity in public space art installations, allowing companies to creatively promote their brands and services.
3. Functional Art - Functional art, such as painted fire hydrants, transforming mundane items into visual interest pieces for consumers.
Industry Implications
1. Marketing - Marketing industry can use public space art installations to creatively promote their brand and services.
2. Tourism - Tourism industry can invest in grassroots art projects to stimulate street life, increase economic activity, and attract more tourists.
3. City Services - City services can incorporate functional art projects, such as painted fire hydrants, to increase public interest and create a more visually appealing environment.