Drinks by the Dram unveils its 2015 whisky-filled advent calendar, which is part of its larger line of advent calendars featuring a variety of creative spirits. The Whiskey Advent Calendar is the perfect way for consumers to try new and vintage spirits without splurging on entire bottles.
This year's whiskey-filled advent calendar features rarities such as a "50-year-old Scotch, an award-winning Japanese whisky and the World’s Best Blended Whisky." Each of the 24 drams are handmade and sealed with wax. The experiential calendars provide consumers with expensive and exotic spirits. For adult consumers who love the holidays and enjoy trying new spirits, this is the perfect way to explore new flavors and enhance alcohol knowledge.
The newest addition to the Drinks by the Dram advent calendar selection includes Tequila, Absinthe and Vodka. The calendars are available for pre-order and will be shipped in October 2015.
Whiskey-Filled Advent Calendars
This Unique Calendar Allows Consumers to Sample Festive Spirits
Trend Themes
1. Alcohol Advent Calendars - Offering consumers the opportunity to try new and vintage spirits without committing to full bottles.
2. Handmade and Rare Spirits - Providing consumers with experiential calendars featuring expensive and exotic spirits.
3. Expansion of Advent Calendar Selection - Including Tequila, Absinthe and Vodka to offer even more unique and creative spirits to consumers.
Industry Implications
1. Alcohol Industry - Exploring and promoting the market for innovative methods of consumers to sample spirits.
2. Gift Industry - Innovation in advent calendars and gift giving for those who enjoy alcohol.
3. Subscription Box Industry - Adding to the expanding market of subscription boxes to offer innovative ways for consumers to sample spirits.