Fig. 1 Vitamin C 15% Treatment is a potent antioxidant treatment that delivers a boost of vitamins and hydration for a healthy-looking glow. This smoothing, brightening and fortifying skin treatment boasts a beloved skincare trio: Vitamin C, Vitamin E and ferulic acid. Thanks to this holy trinity, the brand claims that skin will appear brighter in as little as four weeks with daily use.
The brand's newest product is packaged in a glass bottle with an airless, refillable pump. This is essential, especially in the case of a product with temperamental Vitamin C, which can degrade its quality. This packaging keeps out air, light and germs to protect the prized actives inside. Once the portion of the packaging that holds the product is empty, the brand makes it easy to reorder a refill.
Supercharged Antioxidant Treatments
The Fig. 1 Vitamin C 15% Treatment Nourishes & Hydrates
Trend Themes
1. Antioxidant Skincare - The trend for antioxidant skincare is on the rise, creating opportunities for new products and formulations that target skin health and protection.
2. Refillable Packaging - The demand for eco-friendly beauty products is driving the trend for refillable packaging, creating opportunities for brands to prioritize sustainability and reduce waste.
3. Vitamin C Beauty - The popularity of Vitamin C in skincare is increasing, creating opportunities for brands to create products that brighten, hydrate and protect the skin.
Industry Implications
1. Beauty & Skincare - The beauty and skincare industry can leverage these trends by creating new, innovative products that prioritize skin health and sustainability.
2. Wellness - The wellness industry can incorporate these trends by focusing on the importance of Vitamin C and antioxidants for overall skin health and offering products that prioritize sustainability.
3. Environmental Science - Environmental scientists can research the effects of refillable packaging and sustainable ingredients on the beauty industry and advocate for more eco-friendly practices.