Peet’s Coffee is marking the start of the fall season a little early with the debut of a new Fiery Mocha and a new Spiced Maple Cold Brew Oat Latte on August 21, 2024. At the same time, the brand will also be bringing back its fan-favorite Pumpkin Latte.
Perfect for the cooler days ahead, Peet's fall beverage lineup is bursting with familiar, but also unexpected fall flavors. The first of the new offerings is the Fiery Mocha, which takes the signature rich chocolate flavors of a mocha, but kicks them up a notch with warming, almost fiery, spices. Next up is the Spiced Maple Cold Brew Oat Latte, which takes the brand's signature cold brew and adds seasonal maple syrup and cinnamon flavors. Finally, there's the returning Pumpkin Latte, which combines Peet’s Espresso Forte with steamed milk and pumpkin pie spices.
Fiery Fall Mocha Drinks
Peet's Coffee is Serving Up a New Fiery Mocha This Fall
Trend Themes
1. Spiced Beverages - The infusion of warming spices in traditional coffee drinks, such as the Fiery Mocha, introduces a novel twist to seasonal menus.
2. Maple-flavored Coffee - Using maple syrup to sweeten cold brews, like Peet's Spiced Maple Cold Brew Oat Latte, highlights a demand for natural and seasonal flavorings in coffee.
3. Reinvented Classics - Bringing back customer favorites like the Pumpkin Latte while adding new elements ensures a blend of nostalgia and innovation in product offerings.
Industry Implications
1. Specialty Coffee - The launch of unique beverages such as the Fiery Mocha signifies a shift towards more adventurous and complex flavor profiles in the specialty coffee market.
2. Seasonal Food and Beverage - Season-specific drinks like the Spiced Maple Cold Brew Oat Latte cater to the growing trend of aligning food and beverage offerings with seasonal flavors.
3. Dairy Alternatives - Using oat milk in seasonal lattes aligns with the increasing consumer preference for plant-based dairy alternatives in their coffee.