Following the lead of chains such as McDonald's and Burger King, Church’s Chicken has introduced a spicy new dish called Fiery Jalapeño Crunch. In recent years, there has been a growing demand for spicier and more flavorful fast food dishes. This new fried chicken dish not only packs extra heat, but it also comes with a delightfully crispy texture.
The new Fiery Jalapeño Crunch dish from Church’s Chicken consists of chicken tenders that have been left to marinate overnight in a blend of piquant Jalapeño spices. The chicken is then fried up the next day after it has been coated in extra breading. The unique process is designed to pack a powerful dose of heat, while making each bite just as crunchy as the last. According to the chain, the new coating can be described as: "Fiery. Crunchy. Jalapeño-y. It’s earth-shaking flavor!"
The new dish demonstrates the growing demand for spicy fast food products made with ultra-hot ingredients such as Jalapeños.
Piquant Chicken Tenders
The New Fiery Jalapeño Crunch Combines Spicy Flavor with a Crispy Texture
Trend Themes
1. Growing Demand for Spicy Fast Food - The popularity of dishes like Church’s Chicken’s Fiery Jalapeño Crunch highlights the increasing consumer appetite for spicier fast food options.
2. Flavorful Fast Food Dishes - Consumers are seeking fast food dishes that offer unique and bold flavors, like the piquant taste of Church’s Chicken’s Fiery Jalapeño Crunch.
3. Crispy Texture in Fast Food - As seen with the introduction of Church’s Chicken’s Fiery Jalapeño Crunch, there is a trend towards crispy textures in fast food offerings.
Industry Implications
1. Fast Food Industry - Fast food chains have the opportunity to cater to the growing demand for spicy and flavorful options like Church’s Chicken’s Fiery Jalapeño Crunch dish.
2. Poultry Industry - The poultry industry can innovate by developing new spicy marinades and coatings to meet the increasing consumer demand for flavorful and fiery chicken dishes.
3. Snack Food Industry - Snack food companies can tap into the trend of crispy textures in fast food by creating innovative and crunchy snack options that mimic the appeal of Church’s Chicken’s Fiery Jalapeño Crunch.