The Gigi Hadid and Maybelline collaboration resulted in an assortment of consumer-favorite cosmetic products, but the most popular of the bunch, was the brand's Fiber Mascara.
This dual-ended product features the unique mascara formula on one end, and the fiber wand on the other. To achieve maximum volume, consumers are directed to apply one coat of the mascara, followed by a coat of the fiber wand. This process helps build volume, while separating and highlighting each lash.
As an end result, users can achieve longer, thicker looking lashes, while eliminating the clump and mess. This dramatic look is ideal for everyday wear as the result is both noticeable, yet effortless. This celebrity-branded tube is only available for a limited time.
Dual-Ended Fiber Mascara Wands
Gigi Hadid and Maybelline's Mascara is Limited-Edition
Trend Themes
1. Dual-ended Fiber Mascara Wands - Opportunity for cosmetic companies to develop dual-ended mascara wands with unique formulas and fiber wands for maximum volume and effortless application.
Industry Implications
1. Cosmetics - Cosmetic companies can capitalize on the trend by creating their own versions of dual-ended fiber mascara wands.
2. Celebrity Collaborations - Collaborating with celebrities can create limited-edition products that generate buzz and boost sales for cosmetic brands.
3. Limited-time Offerings - Creating limited-time products like the Gigi Hadid and Maybelline collaboration can drive consumer excitement and urgency to purchase.