'Kaishi' is an app-connected fetal heart rate monitor for expectant women, who may use the device to listen to their baby's heartbeat using just their smartphone—as the brand boasts, no gel or wires are required. As well as being able to listen to a developing baby's heartbeat, the app also helps families to record and share the sounds over social media. To produce the purest heartbeat pattern possible, Kaishi filters out other sounds, such as a mother's own heartbeat, digestive system and other bodily sounds.
Kaishi was recognized as the 'Audience Favorite' by the The Bump Best of Baby Tech Awards at CES 2017.
Although the fetal heart rate monitor was developed in California, it has been launched in China and connects to popular social networks like Weibo and WeChat.
Fetal Heart Monitors
'Kaishi' is a Fetal Heart Rate Monitor That Helps Families Share a Heartbeat
Trend Themes
1. App-connected Fetal Heart Rate Monitors - Opportunity for healthcare and tech industries to develop smart devices that enable expectant mothers to monitor their baby's health and wellbeing from home.
2. Social Media-sharing of Fetal Heartbeat Sounds - Opportunity for social media and telecommunications industries to develop platforms that enable families to share and celebrate the joy of pregnancy more intimately.
3. Noise Cancellation for Pure Fetal Heartbeat Sounds - Opportunity for audio technology and medical device manufacturers to develop innovative ways to filter out extraneous noises during fetal heart monitoring.
Industry Implications
1. Healthcare - Opportunity to develop new, more accessible and user-friendly medical-grade devices that enable remote fetal heart rate monitoring and analysis.
2. Social Media - Opportunity to develop pregnancy and parenting-focused social media platforms and applications that incorporate fetal heart rate monitoring as a feature to enhance user engagement.
3. Audio Technology - Opportunity to create innovative noise-cancelling technologies that specifically target fetal heart monitoring devices, improving the listening experience for expectant mothers and healthcare professionals alike.