The Human Bean festive drink menu has been announced by the brand ahead of the holiday season to provide customers with a range of options to try out as the weather changes.
The drink menu consists of refreshments inspired by traditional recipes and flavors to offer up an array of options that are familiar yet flavorful. The drinks include the Candied Peppermint Snowy Mocha, Candied Peppermint Muddy Granita, Toffee Crunch Latte, Pistachio Vanilla Latte and the Merry Berry. The drinks are available now through December 31 with customers receiving a free drink up to 20-ounces from November 29 through December 24, 2024 in-store when they purchase $25 in gift cards.
Chief Marketing Officer Janie Page commented on The Human Bean festive drink menu saying, "We’re bringing back holiday cheer with classic flavors and trending twists. Candied Peppermint is one of our most-loved flavors and the combinations are endless. Toffee Crunch with Macadamia Milk is a new ultimate comfort drink. We’ll also have fan-favorite eggnog available at select locations."
Tradition-Inspired Holiday Cafe Drinks
The Human Bean Festive Drink Menu Features Five Beverages
Trend Themes
1. Traditional Flavors Revival - Seasonal drinks inspired by classic holiday recipes highlight a trend towards nostalgia in consumer preferences.
2. Flavor Infusion Innovation - Combining traditional flavors like peppermint and toffee with unique ingredients provides a fresh twist on festive beverages.
3. Gift Card Incentive Programs - Offering promotional incentives tied to gift card purchases can increase customer loyalty and boost seasonal sales.
Industry Implications
1. Food and Beverage - The introduction of novel, holiday-themed beverages speaks to ongoing innovation within the cafe sector to attract seasonal traffic.
2. Marketing and Promotions - Free drink promotions linked to gift card purchases demonstrate innovative marketing techniques aimed at driving sales and enhancing customer engagement.
3. Retail and Consumer Goods - Leveraging traditional holiday flavors in product offerings can create demand peaks in the retail sector during the festive season.