On introduces a new iteration of the Cloudnova Z5 sneaker model that is made for both running and lifestyle purposes in a new Fermented Burgundy colorway palette. The shoe is exclusively made with Boston-centric streetwear imprint Bodega and it features a faded look across the upper with black webbed accents along the sides of the shoe. The same aesthetic continues to the perforated leather tongue as well.
Additional accents include the red along the insoles and a small fabric tag along the heel. Rope laces and the CloudTec midsoles are done in black before the speckled outsole rounded out the look in mint, light chocolate, and off-white colors. Bodega states, "Ultimately, this Bodega Exclusive Cloudnova represents the multigenerational handover we see in life. Something that can withstand the tests of time and always be a reliable piece to share and pass down."
Patina-Like Running Sneakers
On Launches an Exclusive Cloudnova Z5 Fermented Burgundy Sneaker
Trend Themes
1. Faded-look Sneakers - Disruptive innovation opportunities: explore new color palettes and designs that incorporate the faded aesthetic across different shoe models.
2. Collaborative Sneaker Design - Disruptive innovation opportunities: partner with local streetwear imprints and creatives to create exclusive sneaker designs that cater to a specific audience or location.
3. Multigenerational Handover Concept - Disruptive innovation opportunities: create products or experiences that can stand the test of time and be shared or passed down through generations.
Industry Implications
1. Footwear - The footwear industry can take inspiration from the faded Patina aesthetic and the collaborative design approach to create new and exclusive sneaker models.
2. Streetwear - The streetwear industry can embrace the multigenerational handover concept and create products that appeal to a wide range of demographics, as well as partner with other industries to expand their offerings.
3. Fashion Accessories - The fashion accessories industry can incorporate the faded Patina look into other accessories such as bags, belts, and wallets, creating a cohesive style across different products.