'Fenway Farms' is a lush vegetable garden built on the roof of Boston's historic Fenway Park. Despite being the oldest baseball stadium in the country, Fenway Park has found an innovative way to stay current, capitalizing on the urban garden food craze happening across the world.
Fenway farms was built and launched in time for the 2015 season, providing fresh, organically grown vegetables and fruits at the park’s EMC Club restaurant. The rooftop garden was made possible with the help of Green City Growers, a Boston-based organization that converts unused space into vibrant farms.
The popularity of Fenway Farms speaks to an existing pattern of urban rooftop farms that sees city dwellers planting and harvesting their own fruits and vegetables. Also, with a more health-conscious fan base emerging, fresh local produce may even replace junk food at ballpark concession stands in the future.
Ballpark Rooftop Gardens
'Fenway Farms' is Built on the Roof of Boston's Historic Fenway Park
Trend Themes
1. Urban Rooftop Farms - The popularity of Fenway Farms showcases the trend of city dwellers planting and harvesting their own fruits and vegetables on rooftop farms.
2. Fresh Local Produce - The success of Fenway Farms highlights the trend of providing fresh, organically grown vegetables and fruits at sports venues and potentially replacing junk food at concession stands.
3. Urban Garden Food Craze - Fenway Farms is part of the larger trend of urban gardens and the growing popularity of urban farming as a source of fresh produce.
Industry Implications
1. Sports Venues - Sports venues can embrace the trend of rooftop gardens like Fenway Farms as a way to provide fresh, local produce to health-conscious fans.
2. Agriculture - The success of rooftop gardens like Fenway Farms presents an opportunity for the agriculture industry to explore innovative methods of utilizing urban spaces for farming.
3. Hospitality - The hospitality industry, specifically restaurants and concession stands, can take inspiration from the trend of fresh local produce and incorporate it into their menus to cater to health-conscious consumers.