A Fendi Soho-based pop-up store swapped sales counters and in-store displays with vending machines. The expedient retail concept plays up on millennial shopping geared towards products such as Smarties and Cheetos.
Instead of everyday snacks, opulent Fendi bags were shelved via yellow dispensers. Hashtags reading #fendisoho lined the tops of the machines. This drove home the message that the label is catering to younger demographics that appreciate quick, easily accessible products.
Although purses lined the walls of this upscale shop, the introduction of coin machines provided shoppers with memorable experiences. For any brand, creating lasting impressions such as these will prove indispensable as they will remain relevant beyond the confines of temporary or permanent spaces.
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