The new Fendi Fall 2018 collection draws inspiration from 1982, specifically from "The Official Sloan Ranger Handbook." This publication was what set the idea of the British upper class concept exemplified by none other than Diana Spencer, whom was to be the future Princess of Wales at the time. The Fendi Fall 2018 collection embraces the 80s influence and incorporates it into the pieces through boxy silhouettes.
The series is comprised of plaid details and checks in a neutral color palette of gray and brown. There are also accents of navy blue, deep purple, and olive green as well. The collection's boxy structures are translated with over-sized fits and padded shoulders. There is also a more delicate selection of romantic dresses with flower embellishments, and pleated skirts and dresses. The luxury label includes more updated choices to reach out to the Millennial crowd with fur sweaters and Western boots.
British 80s-Inspired Collections
The Fendi Fall 2018 Line is Inspired by a Handbook from 1982
Trend Themes
1. 80s-inspired Collections - Brands can embrace the nostalgia for 80s fashion by incorporating boxy silhouettes, plaid details, bold colors, and padded shoulders into their pieces.
2. Heritage Revival - Fashion labels can take inspiration from heritage and cultural references to create collections that resonate with consumers seeking a connection to the past and their identity.
3. Luxury for Millennials - Luxury brands can update their traditional offerings by creating more contemporary choices, such as fur sweaters and Western boots, to attract younger consumers.
Industry Implications
1. Fashion - Fashion labels can use British heritage and 80s references to create collections that appeal to consumers seeking unique and nostalgic pieces.
2. Luxury Goods - Luxury brands can broaden their audience by creating updated and modern interpretations of classic designs, and reaching out to younger, more diverse consumers.
3. Retail - Retailers can incorporate vintage and nostalgic themes into their product offerings, creating a sense of connection and authenticity with consumers.