The graphic strategy employed in the design of Felice Limone packaging is a simple one, yet it proves remarkably effective in establishing a distinctive brand identity. These tall bottles of Italian liqueur feature the same flat image of a yellow lemon on each, but these have been treated to different visual embellishments.
Moruba made stamps to represent different objects that symbolize happiness to people: a suitcase to suggest travel, headphones for music, car wheels for driving and a telephone for socializing. These icons have been applied by hand to Felice Limone packaging, demonstrating a meticulous human element to the production of the limoncello. The bright colors and cheerful pictures are just as delightful as the contents.
Personified Citrus Packaging
Felice Limone Branding Infuses Fruits with Symbols of Happiness
Trend Themes
1. Handmade Branding - Handmade design elements create unique and personalized brand identities.
2. Emotional Packaging - Design elements that utilize happiness and joy connect emotionally with consumers.
3. Flat Graphic Design - A simple, flat design style can be used to create a distinctive brand identity.
Industry Implications
1. Alcohol and Beverage - Handmade and emotionally-driven packaging design can set brands apart in the competitive beverage industry.
2. Food and Culinary - Emotional packaging elements can enhance the overall experience of food products.
3. Design and Advertising - Exploring flat graphic design and handmade elements can lead to innovative and unique branding opportunities for companies.