Coach presents its new Holiday 2022 campaign entitled Feel the Wonder which aims to capture the blissful feeling of waking up on Christmas morning as a child. It captures what the company described as "the season's joyful, child-like sense of wonder" by bringing forth the "kid in all of us."
Actor Chan-young Yoon stars in the campaign wearing an adorable Scooby Doo sweater as a little drummer boy. Notably, Yoon is Coach's first South Korean ambassador and he is seen along with co-stars Zoey Deutch and Jennifer Lopez. Yoon states, "When I was kid, I looked forward to receiving presents on holiday. It is always exciting and fun to receive presents [...] Especially, I remember receiving a beetle as a gift. I was so happy that I remember it every holiday."
Joyful Fashion Holiday Campaigns
Coach Presents the Feel the Wonder Campaign for 2022
Trend Themes
1. Nostalgic Fashion Campaigns - Fashion brands can capitalize on the emotional connection to childhood memories in their campaigns, just like Coach did with Feel the Wonder.
2. Diversity in Brand Ambassadors - Hiring brand ambassadors from different backgrounds can attract more diverse customers and create a positive representation of the brand.
3. Holiday Marketing - Marketing campaigns during the holiday season can help brands connect with consumers on a personal level and create a sense of joy and excitement around their products.
Industry Implications
1. Fashion Industry - Fashion brands can create powerful campaigns that tap into nostalgic feelings and happy memories associated with the holiday season.
2. Marketing Industry - Marketers can develop strategies centered around the themes of wonder, joy, and nostalgia to evoke positive emotions and create strong brand engagement.
3. Entertainment Industry - Collaborating with celebrities and influencers from diverse backgrounds can help create relatable content and increase brand visibility among different audiences.