Inclusive beauty tool brand Kohl Kreatives created a collection of eyeshadow brushes called Feast Your Eyes that were specifically developed for makeup lovers with motor disabilities or visual impairment. Kohl Kreatives worked closely with
the Royal National Institute of Blind People to ensure the brushes are truly user-friendly in design.
The accessibility focused makeup tools set themselves apart with a non-rolling cuboid shape so that they'll stay in place when set out on a flat surface. The brushes are also equipped with braille stickers and the product packaging also helps to connect consumers to an audio guide via a QR code.
The six-piece Feast Your Eyes collection shares certified vegan and cruelty-free brushes with soft, synthetic fibers. There are numbered styles so that it's easy to tell the detail brush apart from the angled brush, and others.
Inclusive Eyeshadow Brushes
'Feast Your Eyes' Helps with Motor Disabilities or Visual Impairments
Trend Themes
1. Inclusive Beauty Tools - Creating beauty tools for individuals with disabilities or impairments is a growing trend, with opportunities for disruptive innovation in the design and functionality of these tools.
2. Non-rolling Makeup Brushes - Designing beauty tools that are stable on flat surfaces can be a new market for innovation and differentiation.
3. QR Code Integrated Packaging - Integrating QR codes in beauty product packaging to provide audio guides or tutorials is a trend that can create opportunities for engagement and customer experience.
Industry Implications
1. Beauty Products - Inclusive beauty tools are a disruptive innovation opportunity that can cater to the needs of individuals with disabilities and impairments.
2. Assistive Technology - New technological advancements in assistive devices can inspire further innovation in the design of inclusive beauty tools that cater to the needs of people with disabilities.
3. Accessibility - The trend of creating accessible products can open up opportunities for innovation in various industries beyond the beauty industry.