The Federal Communication Commission (FCC) is turning to the NASCAR Sprint Cup Series to promote the upcoming nationwide transition to digital TV (DTV) in America.
Hoping to reach out to sports fans, the FCC has invested $350,000 in a sponsorship deal with NASCAR driver David Gilliland (car #38).
"I believe this sponsorship is an extremely effective way for the FCC to raise DTV awareness among people of all ages and income levels across the United States who loyally follow one of the most popular sports in America," said FCC Chairman Kevin Martin.
The FCC will display the date of the transition (Feb. 17, 2009) and the phrase "Are you ready for digital?" on the hood of the Ford Fusion.
Driver David Gilliland said in a press release that he is happy to support the digital rollout, "The end result will be improved picture and sound quality and those are definitely important factors to NASCAR fans."
With each NASCAR race projected to have around 8 million viewers, I think the FCC made a wise investment.
Sportvertising Digital TV
FCC Promotes DTV at NASCAR Sprint Cup Series
Trend Themes
1. Digital TV Transition - This trend represents an opportunity for businesses to provide products and services that help consumers transition to digital TV.
2. Sports Sponsorships - This trend presents a disruptive innovation opportunity for businesses to reach a wide audience by sponsoring sports events and athletes.
3. Improved Picture and Sound Quality - This trend creates opportunities for businesses to develop and market products and solutions that enhance the picture and sound quality of digital TV.
Industry Implications
1. Broadcasting and Media - This industry can benefit from the digital TV transition trend by investing in upgraded technologies and offering new digital TV services.
2. Advertising and Marketing - This industry can seize the opportunity of sports sponsorships to reach a larger consumer base and create innovative advertising campaigns.
3. Consumer Electronics - This industry has the potential to capitalize on the improved picture and sound quality trend by developing and manufacturing high-quality digital TV devices.