The Fazer Nordi dark chocolate line has been unveiled by the Finland-based brand as a series of sweets for the US market that aims to deliver exceptional quality in an accessible format.
Inspired by Nordic flavors and experiences, the chocolates come in four flavor options including Hazelnut & Campsite Coffee, Sea Buckthorn & Salty Caramel, Raspberry & Tangy Licorice and Smooth & Dark Original. Each one of the bars contain 70% cacao and includes sustainably spruced ingredients that are also non-GMO.
The Fazer Nordi dark chocolate line was addresses by Managing Director of Fazer Confectionery Nathalie Ahlstrom who said, "Like our founder, Karl Fazer, the fearless pioneer who brought people new ideas and inspiration from all over the world, we value artisanal crafts and pure ingredients to innovate and combine taste sensations that touch upon magic. We saw a great opportunity to bring our promise ‘Northern Magic. Made Real’ to the US market with our better-for-you, premium chocolate brand that imparts a sense of Nordic adventure through the taste of chocolate."
Nordic-Inspired Chocolate Collections
The Fazer Nordi Dark Chocolate Line Includes Four Flavors
Trend Themes
1. Nordic-inspired Chocolate Products - The trend of creating chocolate products inspired by unique and regional flavors, such as those from the Nordic region, presents an innovative opportunity for confectionary brands to offer consumers unique taste experiences.
2. Sustainably-sourced Ingredients - The trend of using sustainably-sourced and non-GMO ingredients, as seen in the Fazer Nordi dark chocolate line, presents an opportunity for food and beverage companies to appeal to the growing consumer demand for eco-friendly and ethical products.
3. Better-for-you Premium Products - The trend of offering premium chocolate products that prioritize both taste and better-for-you ingredients, such as the Fazer Nordi dark chocolate line, presents an opportunity for brands to cater to health-conscious consumers without sacrificing quality or indulgence.
Industry Implications
1. Confectionary - The confectionary industry can innovate by incorporating unique and regional flavors, such as those from the Nordic region, into chocolate products to offer consumers new taste experiences and attract novelty-seeking consumers.
2. Food and Beverage - The food and beverage industry can seize the opportunity to appeal to health-conscious consumers by using sustainably-sourced and non-GMO ingredients, as well as creating better-for-you premium products, without sacrificing taste or indulgence.
3. Retail - Retailers can capitalize on the trend of Nordic-inspired products, such as the Fazer Nordi dark chocolate line, by offering unique and high-quality products to consumers seeking new and artisanal taste experiences.