This fast food couture collection was created entirely out of McDonald's packaging by students of Miami International University of Art and Design.
On Thursday, the students presented their collection of fast food couture at 'Miami Swim Week.' The show included 20 looks, each made of packaging donated by a South Florida McDonald's franchise. The fashion show was the result of a competition in which the students had the chance to win a $5,000 scholarship. The winner of the competition made a look featuring box flowers and 7,000 butterflies out of 1,100 sandwich wrappers.
Earlier this week, McDonald's released a collection of clothing celebrating its launch with UberEats. Named the 'McDelivery Collection,' the line will be available for purchase in select cities by UberEats customers.
Fast Food Couture Collections
These Design Students Created Clothing from McDonald's Packaging
Trend Themes
1. Eco-fashion - Fast food packaging clothing collection presents an opportunity to explore eco-friendly fashion trends through upcycling.
2. Fast-food Merchandise - The highly successful McDonald's clothing collection presents an opportunity for fast-food chains to explore new merchandise avenues.
3. Youth Culture Marketing - Fast Food Couture Collections present a unique opportunity for brands to explore youth-driven marketing strategies and collaborations.
Industry Implications
1. Fashion - The couture clothing collection created from fast food packaging presents an opportunity to explore upcycling and sustainability clothing in the fashion industry.
2. Fast-food Chains - The success of clothing collections and collaborations such as this one could inspire other fast-food chains to explore new merchandise avenues.
3. Youth Marketing Consulting - Marketers can explore youth-driven marketing strategies in youth culture, fueled by successfully executed collaborations such as the Fast Food Couture Collection.