It's typically recommended for the average face or hair mask to be left on for about 10 to 15 minutes but a new wave of instant skincare and fast hair masks is emerging. amika's newest release, the Flash instant shine mask promises to transform dull hair in a matter of 60 seconds by rapidly softening and hydrating the hair and sealing the cuticle.
The "flash-acting mask" for all hair types—including colored hair—can be used in different ways to suit different needs. Those who have fine or oily hair will benefit from using the product in place of their regular conditioner, while others with thick or dry hair types will get the most out of Flash by using it as an after-conditioner treatment.
60-Second Hair Masks
amika's Fast Hair Mask Promises to Rapidly Deliver Results
Trend Themes
1. Instant Skincare - The rise of instant skincare products presents an opportunity for brands to create innovative and time-saving solutions for busy consumers.
2. Fast Hair Masks - The emergence of fast hair masks opens up possibilities for brands to develop products that deliver quick results and improve the efficiency of haircare routines.
3. Cuticle-sealing Technology - The development of cuticle-sealing technology in hair masks provides an opportunity for brands to create products that improve hair health and promote shine.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can leverage instant skincare trends to develop innovative products that cater to time-conscious consumers.
2. Haircare - The haircare industry can explore the market potential of fast hair masks to create convenient and effective solutions for various hair types and concerns.
3. Cosmetics - Cosmetics brands can utilize cuticle-sealing technology to innovate hair masks that offer multi-benefit solutions and enhance overall hair appearance.