In recent years, there has been an overwhelming demand from consumers for healthier food options. Although this demand has had some effects, the fast food industry remains prosperous. How have they been able to remain relevant even though the majority of the food served is unhealthy? What are fast food chains doing to revamp brand image? With the Fast Food Trend Report, we provide insight into this expansive market and highlight key forces affecting other industries.
From architecture and art to fashion and pop culture, fast food has penetrated many industries. When focusing strictly on the dining aspect, traditional fast food restaurants like McDonald's, KFC and Subway are updating menus to suit the tastes of health-conscious consumers. Hence, the rise of healthy and delectable cuisine like organic veggies burgers, salads, wraps and soups. In terms of architecture, there is an eco-friendly movement underway, which highlights how fast food chains are reducing their carbon footprint. Finally, the art world has drawn much inspiration from the fast food sector, using their mascots, logos, slogans and brand identities to create ironic, entertaining and provocative works of art.
Leverage our crowd-generated research, filled with thousands examples of research and 564 PRO Trends, to better understand this evolving industry.
Fast Food Trend Report
Understand Consumer Preferences That Influence Eating On-the-Go Habits
Trend Themes
1. Healthier Food Options - Fast food chains are revamping their menus to cater to health-conscious consumers, offering organic veggies burgers, salads, wraps, and soups.
2. Eco-friendly Movement - Fast food chains are reducing their carbon footprint and embracing eco-friendly practices, creating opportunities for sustainable innovation.
3. Artistic Inspiration - The fast food sector is inspiring the art world, with mascots, logos, slogans, and brand identities being used to create ironic, entertaining, and provocative artworks.
Industry Implications
1. Food and Beverage - The fast food industry is adapting to consumer demand for healthier choices, creating opportunities for manufacturers of organic and nutritious fast food options.
2. Sustainability - Fast food chains are embracing eco-friendly practices, creating opportunities for sustainable packaging, energy-efficient operations, and eco-friendly supply chains.
3. Art and Design - Fast food branding and imagery is inspiring artists to create unique and thought-provoking artworks, presenting opportunities for collaborations and merchandise.