There are countless fast food drive-thru stations that can be visited around the world, but this one created by McDonald's in Sao Paulo, Brazil, sets itself up right on the road alongside drivers.
The "Drive-Thruck" is like a hybrid between a food truck and a traditional drive-thru station, making it possible to bring the food-ordering experience right to drivers, rather than requiring them to travel. People in cars who pulled up alongside the unique McDonald's station were handed orders of fries, ice cream cones and soft drinks in the same way that they would ordinarily receive food and drink items from a drive-thru window.
The Dia Drive stunt was devised with the help of Brazilian agency DPZ&T to remind people just how easy it is to find a McDonald's drive-thru window virtually anywhere throughout the country.
Mobile Fast Food Drive-Thrus
McDonald's Dia Drive is a Roving "Drive-Thruck" on Wheels
Trend Themes
1. Mobile Fast Food Drive-thrus - The trend of mobile fast food drive-thrus is disrupting the traditional drive-thru model by bringing the food-ordering experience directly to drivers.
Industry Implications
1. Food Delivery Services - The food delivery services industry can capitalize on the trend by creating mobile drive-thru options for customers to easily pick up their orders without leaving their vehicles.
2. Automotive - The automotive industry can explore opportunities in integrating drive-thru stations directly into vehicles to enhance the convenience and efficiency of ordering fast food on the go.
3. Advertising and Marketing - The advertising and marketing industry can leverage the trend of mobile fast food drive-thrus to create unique and engaging promotional experiences, like the Dia Drive stunt by McDonald's in Sao Paulo, Brazil.