For the third time, Whataburger and James Avery Artisan Jewelry partnered to create a unique fast food charm, this time in the form of the Enamel Whataburger French Fries Charm. The jewelry charm in the shape of a box of sterling silver fries is hand-painted and engraved with the Whataburger Flying W.
The unconventional jewelry piece offers a creative way for people to show their love of the chain and its made-to-order burgers. While the charm can certainly stand on its own, it has the potential to be even more charming when displayed alongside the other designs from Whataburger and James Avery Artisan Jewelry. Last year, the brands collaborated on an Enamel Whataburger Cup Charm that sold out in 24 hours and in 2017 the brands first came together to release a Texas-shaped charm that also prominently displayed the Whataburger Flying W.
Luxe French Fry Charms
James Avery Artisan Jewelry Created a Fast Food Charm for Whataburger
Trend Themes
1. Fast Food Jewelry - Opportunities for artisans and jewelers to create unconventional pieces with popular food brands.
2. Collaborative Jewelry Collections - Opportunities for brands to partner and co-create unique jewelry pieces that tap into audience’s nostalgia or interests.
3. Food Merchandise - Opportunities for food chains to expand their merchandise lines beyond traditional items like t-shirts and mugs into unconventional items like jewelry.
Industry Implications
1. Artisan Jewelry - Artisans can take advantage of the growing interest in unconventional jewelry items based on trends or food chains.
2. Food Chains - Food chains have the opportunity to create unique and unconventional merchandise utilizing their brand’s logos or products for sale.
3. Retail - Retailers can capitalize on the trend by offering exclusive merchandise or partnering with jewelry designers to create novel products.