Barbie broadens its toy selection with the latest Fashionistas Line that features a doll reliant on a wheelchair and a doll that has a removable prosthetic leg. The American toy manufacturing label Mattel gathered research over the years and have launched a wide series of diverse dolls -- created to embody many body types and cultures, also embracing a wide range of careers.
Mattel states, "as a brand, we can elevate the conversation around physical disabilities by including them into our fashion doll line to further showcase a multi-dimensional view of beauty and fashion." in 1997, Mattel launched 'Wheelchair Becky; and it turned out to be incompatible with other Barbie accessories. The new dolls have a specially articulated body to move with the wheelchair and easily sit.
Inclusive Beauty Dolls
Barbie's New Fashionistas Line Features a Wheelchair and Prosthetic Limbs
Trend Themes
1. Inclusive Toy Selection - Expanding toy lines to include diverse dolls with disabilities can cater to a wider range of children and promote inclusivity.
2. Embracing Diversity - Creating dolls that embody different body types and cultures can help redefine beauty standards and encourage acceptance.
3. Breaking Accessibility Barriers - Incorporating specialized features like articulated bodies for wheelchairs can enhance play experiences for children with disabilities and promote inclusiveness.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can capitalize on the growing demand for inclusive toys and expand their product lines to include diverse dolls with disabilities.
2. Fashion and Beauty - The fashion and beauty industry can embrace diversity by featuring inclusive dolls in their campaigns and product collaborations.
3. Healthcare and Assistive Devices - Companies in the healthcare and assistive devices industry can explore collaborations with toy manufacturers to improve and develop inclusive dolls with specialized features.