Gwen Stefani's L.A.M.B. collection is one of the few celebrity labels to gain respect in the fashion business was the headliner on opening day of New York's Fashion Week. Stefani managed to attract other celebs including Eve, Sean 'Diddy' Combs, Ashlee Simpson, Sophia Bush and Carrie Underwood.
What's really great is that the L.A.M.B. collection now includes its very own line of accessories to match the widely accepted garments.
Implications - When it comes to fashion, celebrities definitely have an influence, as cameras are on them at all times. Brands can discover possible shifts in the fashion industry by watching what the stars are wearing. As they make up the majority of current media, celebrities begin to dictate what society deems fashionable.
Stefani Kicks Off Fashion Week
L.A.M.B.
Trend Themes
1. Celebrity Fashion Influence - Brands can leverage the influence of celebrities to identify fashion industry shifts and create disruptive innovations.
Industry Implications
1. Fashion - The fashion industry can capitalize on celebrity fashion influence to drive sales and introduce new trends.