Last week, Farmland Foods — a company that has been in operation since 1959, called out Supreme for appropriating its logo and this week, the pork producer strikes back with a fashion stunt. Supreme has generated some hype in the industry of late with its outrageous marketing campaigns — from the limited edition New York Post to the nostalgia-driven pinball machines. So, it comes as a surprise when a more measured company like Farmland Foods launches a fashion stunt that pokes fun at the streetwear giant.
As the contemporary streetwear brand used a design that is a little bit too reminiscent of the agricultural firm's logo, Farmland Foods created its own lookbook that depicts its employees wearing Supreme products. With the hilarious jab of "give us a heads up next time you're ready for a collab," Farmland Foods did not only handle the situation elegantly but also generated positive publicity with its fashion stunt.
Humorous Boomer-Headed Lookbooks
Farmland Foods Pokes Fun at Supreme with a Fashion Stunt
Trend Themes
1. Satirical Fashion Stunts - The use of satirical fashion stunts allows companies to generate positive publicity and handle situations elegantly.
2. Parody Marketing Campaigns - Parodying popular brands in marketing campaigns can attract attention and create buzz for companies.
3. Humorous Brand Collaborations - Humorous collaborations between companies can be a disruptive innovation opportunity to reach new audiences and create unique products.
Industry Implications
1. Fashion and Apparel - The fashion industry can leverage satirical fashion stunts and parody marketing campaigns to engage consumers and differentiate their brands.
2. Food and Beverage - Companies in the food and beverage industry can use humor and collaborations to create unique branding opportunities and stand out from competitors.
3. Marketing and Advertising - Marketing and advertising agencies can explore the potential of satirical fashion stunts and parody campaigns to help clients attract attention and increase brand awareness.