Comme des Garçons, the Paris-based Japanese boutique which has been variously described as a "fashion guerrilla boutique" and headed up by Rei Kawakubo, has assembled an exhibit to be shown at its Dover Street store in London to celebrate "40 years of imagery," says Dazed and Confused Magazine.
The exhibit is called 'Printed Matter,' and the medium used for display is a series of painted boxes which seek to embody the company's spirit of unconventional concepts and philosophy.
The Argentinian collective "Mondongo" is in charge, for the most part, of creating these displays and concepts, which are sometimes dark and sexually charged.
Printed Matter will be on display at Dover Street Market until November 22nd.
Guerrilla Fashion Exhibits
'Printed Matter' by Comme des Garcons
Trend Themes
1. Unconventional Exhibits - Comme des Garçons' use of painted boxes to exhibit merchandise presents an opportunity for other brands to use unconventional displays to attract customers.
2. Collaborative Artistic Design - The partnership between Comme des Garçons and Mondongo presents an opportunity for brands to partner with creatives for unique and eye-catching store displays.
3. Sexually-charged Visual Concepts - Comme des Garçons' use of sexually charged imagery in its exhibit may inspire other brands to explore provocative themes in their displays.
Industry Implications
1. Fashion Retail - The use of unconventional displays in Comme des Garçons' 'Printed Matter' exhibit creates a disruptive innovation opportunity for fashion retailers to attract new customers and stand out in a crowded marketplace.
2. Art and Design - The collaboration between Comme des Garçons and Mondongo in the creation of the exhibit presents an opportunity for artists and designers to partner with brands for unique projects.
3. Advertising and Marketing - The provocative themes in Comme des Garçons' exhibit could inspire advertising and marketing professionals to explore edgier concepts in their campaigns.