I never had much luck getting our doggies to wear the original style doggles; I think they knew how much they looked like dorks. (Of course they did, that's why we bought them!)
Doggles decided it was time for a revamp of the dog sunglasses and is now offering this canine spin off of the Kanye shutters with the Doggle mesh.
Implications - Dog owners humanize their pets as they provide unconditional love as well as dependance. By purchasing products such as Doggles, the owner showcases their love and protection of their puppy. The owner humanizes their pets in an attempt to feel true companionship without the complication of human emotion.
Sunglasses for Dogs
Kanye-Style Doggles For Fashion Forward Pooches
Trend Themes
1. Pet Fashion - Disruptive innovation opportunity: Create stylish and trendy fashion accessories for pets, such as sunglasses for dogs, to cater to the growing market of pet owners who want to humanize their pets.
2. Personalized Pet Products - Disruptive innovation opportunity: Develop customizable and personalized pet products, like customized sunglasses for dogs, to provide pet owners with unique and personalized options for their beloved pets.
3. Pet Humanization - Disruptive innovation opportunity: Create products and services that cater to the growing trend of pet humanization, allowing pet owners to express their love and care for their pets through fashionable and functional accessories like sunglasses for dogs.
Industry Implications
1. Pet Accessories - Disruptive innovation opportunity: Expand the pet accessories industry by introducing new and innovative products like sunglasses for dogs that offer style and functionality.
2. Fashion and Apparel - Disruptive innovation opportunity: Tap into the fashion and apparel industry by offering a new category of products for pets, like sunglasses for dogs, as a way for pet owners to express their style and fashion sense.
3. Personalization and Customization - Disruptive innovation opportunity: Venture into the personalization and customization industry by providing pet owners with the option to personalize products like sunglasses for dogs, allowing them to create unique and one-of-a-kind accessories for their pets.