Fashion fast lanes, a new instrument for promotion on pavement, has been introduced for Puma. The project was developed by future:headz to guide fashionistas to the newly opened Puma Store in Marseille, France.
The ads feature the iconic cougar logo and text that reads, "Voie Rapide Pour la Mode," which roughly translates to fast lane to fashion.
"No harm is being done," assures Amiel Pretsch, creative director and executive director of future:headz. "Its special material that is washing off at the first rain."
This allows the creative agency from Munich, Germany to work around the rules and restrictions of advertising laws in Marseille.
Agency and Photo rights: future:headz
Check out some more pavement art:
Temporary Sidewalk Ads
Puma Fashion Fast Lanes
Trend Themes
1. Fashion Fast Lanes - There is an opportunity for creative agencies to develop new instruments for promotional campaigns on pavement, using temporary designs.
2. Temporary Sidewalk Ads - There is an opportunity for businesses to explore new methods of advertising using washable materials to work around advertising laws.
3. Pavement Art - There is an opportunity for businesses to leverage artistic pavement designs for promotional purposes that are visually appealing and offer a unique customer experience.
Industry Implications
1. Creative Agencies - Creative agencies have an opportunity to develop innovative ways of advertising for businesses with strict advertising laws.
2. Fashion Retail - Fashion retailers have an opportunity to utilize pavement art and fashion fast lanes to increase foot traffic and attract customers to new stores or collections.
3. Outdoor Advertising - There is an opportunity for outdoor advertising companies to expand their offerings to include washable sidewalk ads for businesses seeking alternative advertising methods.