Givenchy has partnered with 'Chito,' a Mexico-based artist to launch an array of 15 fashion company NFTs titled the 'Chito x Givenchy NFT' collection. The NFTs are inspired by the upcoming 2022 Williams collection at Givenchy combined with Chito's famous airbrush style. Chito has created NFTs before, so it is their experience that is helping Givenchy launch this new collection.
There will also be physical clothing versions that feature Chito's artwork in the 2022 Williams collection for consumers who are not interested in NFTs but still want to support Chito. The 15 Givenchy NFTs will be made through Polygon which is one of the more sustainable options in the NFT space.
Givenchy is attempting to offset the remaining carbon footprint that these NFTs create by donating all proceeds to 'The Ocean Cleanup,' a charity that focuses on removing plastic pollution from oceans.
Luxury Fashion Company NFTs
Givenchy Has Debuted Its First-Ever NFT Art Collection
Trend Themes
1. Luxury Fashion Nfts - The creation of more fashion NFT collections with a focus on sustainability and charity.
2. Artist Collaborations in Nfts - More collaborations between luxury brands and NFT artists to create unique and collectible art pieces.
3. Physical Versions of NFT Art - The creation of more physical clothing versions of NFT art pieces to appeal to consumers who are not interested in digital art.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can disrupt the NFT market by partnering with artists to create unique and sustainable NFTs.
2. Fine Art - Fine art industries can explore the potential of NFTs as a new platform to showcase and collect art pieces.
3. Charity Organizations - Charity organizations can continue to partner with NFT artists and brands to raise funds and awareness for their causes through NFT sales and auctions.