At this year's Salone del Mobile, Versace debuted a fashion chair that takes inspiration from its iconic emblem. The 'Mesedia' chair is made from climate-proof aluminium and comes in a range of colors, including orange, purple and a vibrant pink.
While Versace Home was first launched in 1992, designs will now be created in-house in order to create more cohesion between the clothing and accessories released by the company. Other pieces showed at the annual design and furniture fair already showcased how this plan will be carried forward. For instance, the Gesù Palazzo Empire sofa takes inspiration from the brand's Palazzo Empire bag.
Alongside Versace, high-end fashion brands like Giorgio Armani, Fendi and Hermès were among the companies that showed off furniture collections at this year's Salone del Mobile in Milan.
Fashion Logo Furniture
This High-Fashion Chair by Versace Brings the Brand's Style to Home Decor
Trend Themes
1. Fashion Logo Furniture - The trend of incorporating fashion brand logos into furniture design provides opportunities for disruptive innovation in home decor.
2. Climate-proof Aluminium - The trend of using climate-proof aluminium in furniture manufacturing presents opportunities for disruptive innovation in the outdoor furniture industry.
3. Brand Extension - The trend of fashion brands extending their offerings to include furniture creates opportunities for disruptive innovation in the home decor market.
Industry Implications
1. Fashion - The fashion industry can explore disruptive innovation by incorporating their brand logos into furniture design.
2. Furniture - The furniture industry has the opportunity to innovate by using climate-proof aluminium in their products.
3. Home Decor - The home decor industry can leverage disruptive innovation by embracing the trend of fashion brands expanding into furniture design.