The rise of alternative diets has given way to consumer demand for more artisanal farm products like Lizavetinsky goat cheese. Manufactured using age-old recipes, Lizavetinsky goat cheese features a simple wrapped packaging design that looks as though it were sketched by hand by the farmer. Within the packaging is a detailed description of the process behind the product, the simplicity of the final result and the geographical information pertaining to ingredients.
The farm product packaging is the design work of the Subbota Communication Group and helps to satisfy a consumer preference for returning to nature. A rebellion against factory processed foods and goods has many consumers seeking out products that are more in-line with their viewpoints with regard to the planet and lifestyle.
Process-Focused Cheese Packaging
Lizavetinsky Goat Cheese is a Farm Product with Artisanal Roots
Trend Themes
1. Artisanal Farm Products - Opportunity for packaging design that emphasizes the handmade and traditional nature of products.
2. Consumer Demand for Transparency - Chance to provide detailed information about the production process and ingredients to meet consumer preferences.
3. Return to Nature - Potential for packaging designs that evoke a sense of connection to the natural world and promote sustainable practices.
Industry Implications
1. Gourmet Food Products - Disruptive innovation opportunity to create packaging that conveys the artisanal and high-quality nature of the products.
2. Sustainable Packaging - Opportunity to develop eco-friendly packaging materials and designs that align with consumer values and promote the use of natural resources.
3. Food Marketing and Advertising - Chance to cater to consumer demand for authenticity and transparency in product information, and create marketing campaigns that highlight the natural and traditional aspects of farm products.