Farewelling is a new type of funeral home that aims to celebrate the end of life process, while also revolutionizing how we think of funeral planning. According to a recent study, only one-fifth of Americans have communicated their funeral plans to loved ones ahead of time, so to combat this issue, the platform allows users to plan your future "farewell" or that of a recently departed loved one.
The new-age company was launched by entertaining expert and event planner Karen Bussen and funeral director Elizabeth Meyer Karansky. It offers a digital platform with tools, and resources—such as a podcast, checklists, blog posts, and planning tips—to create a personal and honorable celebration of life.
The idea behind Farewelling, according to Bussen, is "influence the industry itself and drag them into the twenty-first century in a positive way, so that they can build or create more beautiful spaces, so that they can innovate and help families personalize the celebrations in ways that are still evolving."
Wedding-Like Funeral Platforms
Farewelling Seeks to Make Funerals More of a Positive Experience
Trend Themes
1. Celebration of Life - Farewelling is revolutionizing funeral planning by offering a platform that allows users to create a personal and honorable celebration of life.
2. Digital Funeral Planning - Farewelling's digital platform with tools and resources is disrupting the traditional funeral industry by providing a more accessible and convenient way to plan funerals.
3. Personalized Farewells - Farewelling is introducing innovation opportunities by helping families personalize funeral celebrations in unique and evolving ways.
Industry Implications
1. Funeral Services - Farewelling is shaking up the funeral services industry by offering a new type of funeral planning platform that makes the process more positive and personalized.
2. Event Planning - Farewelling's approach to funeral planning provides an opportunity for the event planning industry to expand its services into the funeral space and create more beautiful and personalized farewells.
3. Digital Platforms - Farewelling's digital tools and resources for funeral planning showcase the potential for disruptive innovation within the digital platform industry, specifically targeting the funeral planning niche.