Bunz, the bartering app, can lead people into interesting situations with unexpected characters, and the brand is looking to poke some fun at those encounters with a new branded series called 'Fare Trade'. The show features three Millennial roommates who renounce money, leading them to Bunz and the wacky characters thereon.
Fare Trade's main characters, Cleo, Vic, and Janet, discover Bunz in the first episode after getting robbed in their apartment. This sends them into a spiral of deal-making and bartering all across Toronto. They encounter high jinks running the gamut, from Jewish community theater to silver-painted cowboys to love-making zombies.
The branded series is streaming on the Bunz website as well as through the famous Facebook page that was the genesis of the Bunz community altogether.
Branded Bartering Comedies
'Fare Trade' Follows the Exploits of Millennials on Bunz
Trend Themes
1. Branded Bartering Apps - There are opportunities to create branded series or content that showcases the unique experiences and encounters within bartering apps like Bunz.
2. Millennial Lifestyle - Content centered around Millennial roommates who renounce money and explore alternative ways of living, such as bartering, can resonate with Millennial audiences.
3. Comedic Web Series - Producing comedic web series that incorporate brands and highlight the humorous aspects of everyday interactions can engage audiences and create brand awareness.
Industry Implications
1. Entertainment - The entertainment industry can explore opportunities to create branded web series that showcase unique experiences on bartering apps like Bunz.
2. Technology - Technology companies can develop and enhance bartering apps to cater to the needs and preferences of Millennials focused on alternative modes of exchange.
3. Marketing and Advertising - Marketing and advertising agencies can collaborate with brands to create branded content or sponsor comedic web series that align with the target audience's interests and values.