In response to rising concerns about consumer privacy, there are a number of brands that are creating products to provide reassurance, such as the Faraday Privoro, which was unveiled at this year's Consumer Electronics Show.
The Privoro is a physical device that acts as a sheath to protect the valuable data stored on a phone. With the use of this case, a smartphone inside becomes invisible to cell phone towers, Wi-Fi hotspots, Bluetooth technology and radio frequency technologies. On the other side, the sheath also blocks the phones cameras and audio tools from being used, which makes it valuable for locations where phone use must be restricted.
Pricing for the privacy guard ranges between $500 to $1,000, and now that it's been officially launched at CES 2016, the Faraday Privoro is ready for pre-order.
Hacker-Proof Smartphone Sheaths
The Faraday Privoro Introduces Hacker-Proof Protection at CES 2016
Trend Themes
1. Hacker-proof Sheaths - There is an opportunity for disruptive innovation in the market of smartphone accessories, creating sheaths and cases that guarantee protection of sensitive data and privacy.
2. Privacy Guard Technology - Companies can explore the trend of developing physical devices that protect the data of consumers from hacking and surveillance, aiming at improving consumer privacy.
3. RFID Blocking Products - One opportunity for disruptive innovation in the privacy protection industry is creating physical devices that block radio frequency technologies, such as RFID blocking wallets and sleeves.
Industry Implications
1. Smartphone Accessories - The smartphone accessories industry can expand by exploring the creation of sheaths and cases that guarantee protection of sensitive data and privacy.
2. Consumer Electronics - Future CES events could feature more physical devices aimed at protecting consumers' privacy, encouraging and accelerating innovation in the industry.
3. Data Privacy - As consumers become more concerned about their privacy, there is an opportunity for companies to develop new products within the privacy protection industry to give consumers peace of mind in the digital age.